How Vehicle Tracking Can Help You Win More Business – Part 2

This entry continues our mini-guide on how your vehicle tracking can help you win more business. Following on from our previous post about highlighting your green credentials, today were looking at how vehicle tracking can help raise your company's media profile.

Get Your Company in the Press

Although maybe not the first benefit to spring to mind, vehicle tracking can help improve your company's media profile and reputation.

Vehicle tracking technology continues to be at the fore of an exciting and innovative industry, and over the years we have helped many businesses gain substantial amounts of coverage in both trade and consumer publications thanks to their use of our technology.

For example, Welsh Water made the news thanks to their use of vehicle tracking to improve customer service and employee safety.

Global transport and logistics company DSV saw some great coverage when they increased their investment in vehicle tracking to reduce fuel consumption, extend equipment life and cut carbon emissions.

And the Kavanagh Motor Group made the trade press thanks to their use of vehicle tracking to improve response times to vehicle breakdowns.

Each of these companies managed to raise their media profile thanks to their innovative use of vehicle tracking to improve their businesses. So if you think getting in the media would benefit your business, think about the ways you are using your tracking system.

For instance:

• Are you using it in a unique or particularly interesting way?
• Are you saving sizable amounts of time, money or fuel?
• Has your system helped your business become more environmentally friendly?
• Has it helped you avoid an incorrect speeding ticket?

If your answer to any of these questions is yes, then you have the chance to gain some valuable publicity.