How Vehicle Tracking Can Help You Win More Business - Part 1

While many of the benefits of vehicle tracking are well known, here's an often overlooked one - it can help you win more business.

In fact the data you get directly from your vehicle tracking system can be a valuable sales tool and make your company seem like a forward thinking, socially responsible, environmentally aware and customer focused business.

So here is part one of a mini-guide we've put together on how your vehicle tracking can help you win more business.

Highlight Your Green Credentials

If you've already invested in a vehicle tracking system then you're probably well aware of how it can help you minimise your fleet's impact on the environment: reducing unnecessary mileage means lower fuel consumption which in turn means fewer emissions.

And by improving your fleet's efficiency you'll not only reduce your fuel usage and carbon footprint you'll also improve your business' green credentials - making your business more attractive to potential customers.

All across the country, companies are encouraging their suppliers to "go green" and, increasingly, looking to do business with only responsible and committed suppliers. In an already tough climate, being able to demonstrate your green credentials by having the physical evidence to demonstrate your fleet's environmental impact could give you an essential advantage over your competitors.

So you need to make sure you tell your customers and prospects. Include data from your tracking system in your presentations to show exactly how you've reduced your impact. Demonstrate that with your tracking system you can accurately measure your environmental impact. Finally, show them you can monitor how efficiently your fleet is being driven which is enabling you to effectively implement driver improvement training to help reduce your carbon emissions further.