A Q&A with Santa, and Fleet Manager Mrs Claus, of North Pole Inc
By 2025 "Generation Y" - individuals aged 18 to 32 years - are expected to make up 75% of??the global workforce and the business of the future must adapt to address these changing dynamics.
For the transport industry, this is even more vital because the most concerning factor behind the current and future driver shortage in the UK is the lack of young drivers.
It's one of the reasons why some people are already investigating driverless trucking. It's the ultimate fix.
Make no mistake driverless technology will be ready, but it will be years before it is widespread and accepted.
For now, we need drivers and Generation Y appears to be the answer. We are already hearing about recruiters targeting talented young drivers from Europe and India and also from the armed forces.
The question for employers, and in this case fleet managers, and the transport industry is how do we appeal to this new generation? How do we how train them? And how do we retain them?
Working with the Generation Y culture will create some interesting challenges, particularly in the use of technology.
Generation Y grew up with technology and rely on it to perform their jobs better, meaning the fleet manager will need to adapt to this and provide new and different tools for younger drivers to do their jobs and take care of their vehicles.
Mobile apps, for example, will become more common for a multitude of things, and Generation Y will also accept vehicle tracking as the norm because they recognise the advantages that come with such systems.
Constantly adapting to new technology and looking ahead is what any good business does to develop and thrive, and this will become increasingly important as global workforce dynamic changes.