App-etite For The Game: Find Out How Technology Is Changing Sport.

We all know how close we are to our mobile devices and digital technology, and how much we rely on these new tools and all of us use some combination of the web, mobile, video, social media, computing power, collaboration tools, and digital networks in our daily business lives.??We take advantage of advanced digital technologies for efficiency, effectiveness, and higher performance in business, so why wouldn't we use these technologies to our advantage while on the field of play or watching sport?

At Navman Wireless, we believe to be competitive, you have to stay ahead of the game, or so to speak, which is why we have a team of more than 70 dedicated solely to product R&D. We were the first company to combine GPRS networks with the internet, making vehicle tracking technology accessible to thousands of businesses, and we were the first vehicle tracking company to offer an iPhone app and our technology continues to develop.??The use of technology changes the shape of competition in business and it does the same in sport ??? both how we watch and play the game. Sport is already responding to new technologies.

• Football - goal line technology is being installed in every stadium at the 2014 FIFA World Cup in Brazil.
• Tennis - it is now standard at the major tournaments for a line review system to be in place, with players given power to review contentious line calls.
• Cricket - technology has been driven by advances in the TV coverage. Things that were once extra information provided by the TV networks are now being incorporated into the decision referral system (DRS), such as hawk-eye and hot spot.
• Rugby League - an early implementer of using the video referee to help adjudicate questionable tries.
• NFL - quarterbacks have in-helmet speakers and microphones to get plays called-in from the coaches on the sidelines (as noted by the green sticker on the back of the helmet).

"In the future, the role of technology will continue to enhance human experience. Viewers at home will be able to control the way they view the sport as they can watch the action through the eyes of their chosen athlete. Fans in the stadium will get a front view from every seat with a second screen that can switch view to pitch side wherever you are in the stadium. Athletes will change tactics in-flight to take the winning position with smart clothing that will make use of real-time information available to them and their coach.??The demands of TV will grow, as will technology's role in umpiring and consuming sport."

Whether on the pitch or in the office, technology empowers human performance and can be the difference between winning and losing. In sport the use of technology is an area of debate, but in business there is no argument.

Get It Right. Because Business Is Not A Game.

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